Boosting Enrollment for Conestoga School of Business
Conestoga School of Business, a renowned Canadian institution, wanted to expand international enrollment for its business bachelor programs. As their Social Media Brand Ambassador, I embraced the challenge of increasing global visibility and engagement to attract aspiring students worldwide.
The Challenge Conestoga faced the following objectives:
Showcase the uniqueness of their four business bachelor programs.
Increase engagement among international students.
Drive enrollment through creative and effective online content.
Their mission was clear: connect with students globally and position their programs as top choices for international education.
My Approach To meet these goals, I crafted a content marketing strategy that combined creativity and focus:
Developed course-specific content for each business program, emphasizing its unique features and benefits.
Interviewed successful graduates and transformed their experiences into inspiring, relatable stories.
Proposed and produced video introductions to bring the programs to life.
Enhanced online visibility with content updates aligned with the needs of prospective students.
These efforts ensured that Conestoga’s messaging remained consistent and appealing across platforms.
Key Actions My work included hands-on execution and collaboration to deliver impactful results:
Designed engaging static visuals using Canva and Photoshop.
Produced and edited student interviews with Adobe Premiere Pro, enhancing audio clarity with Adobe Voice Cleaner.
Coordinated with supervisors to ensure seamless handover of campaign assets for future use.
The Impact The results were both measurable and meaningful:
Achieved an 18% increase in website traffic through optimized and engaging content.
Delivered a library of campaign creatives ready for ongoing use.
Received accolades from the team for innovative ideas and consistent, prompt communication.
Lessons Learned This project underscored the importance of holistic marketing for large organizations. Beyond social media, factors such as global agent collaborations and immigration portal visibility play crucial roles in educational marketing. With more time, I would implement a comprehensive omnichannel strategy to achieve even greater impact.
With proven experience and a creative approach, I’m ready to help your institution stand out, connect with students worldwide, and achieve measurable growth. Let’s build something extraordinary together!